In this first meeting, Dr. Nur Naha
has touched about HRIS Introduction and Information Systems for Competitive
Advantages. Deliver her lectures in English made me happy because I love
learning English (in order to improve my broken English) and after all, it’s
quite a long time I didn't use this language. Besides, what
makes this class more interesting was, Dr. will asked us to do short discussion
and presentation right after she explain each topic. I think this is a good way for us to gain
more knowledge because we find the information by ourselves and we will more
understand the concept and theory.
From Dr. Naha’s explanation, I can
say that information and competitive advantages is about how an organization
tries their bests to keep maintain their reputation by having good competitive
strategy using the information system. Nowadays, as we can see there are
many competitors in every industry so that the firms have to compete in order
to remain competitive in the open market mechanism and for better
public-private partnership. Each organization needs to be able to counter any
forces that can give effect to company. For an example, Perodua is an
automotive company which vast production base in Malaysia that highly
recognized company throughout the country. Perodua has their own competitive
strategies to compete with strong international competitor such Honda to
sustain fit in industry.
Since information
technology (IT) plays major role in business to increase process efficiency and
improves the communication, we can absolutely see that IT able to links
company with the business partner effectively. For example, the network allows
company to connect agents, customers and travel service providers, an
innovation that allowed it to broaden its marketing range. IT can be used to
lock in the suppliers and customers to switch to other competitors. A company
leverage investment in IT to create new products. IT provides competitive
business by collecting and analyzing information about products, competitors
and environmental changes. After this topic has been explained, my
group was presented about e-profile system that has been using by all the
government hospitals and other group also shared other system uses by other
department like BOMBA n etc.
Through
the lectures, I know that there are five most popular strategies that can be
used to make an organization competitive. The five strategies are cost
leadership, differentiation strategy, innovation strategy, growth strategy and
alliance strategy. Besides these five strategies, there are other strategies
that can be used such as rivalry of competitor, new entrants, substitute
products, bargaining power of customer and suppliers
In
generally, I understand about most of the company or organizations are using
certain competitive strategies to enhance their competition with other
organization. The organizations have to use some of the strategies to keep on
competing so they will not lose their customer and gain profit.
After
a brief explanation on that topic where she stressed more on Competitive
Forces and 5 Competitive Strategies, we were divided into 4 small groups to discuss about the
competitive forces criteria or strategies for the industry given. My group need
to discuss and present about telecommunication industry. One of our group
members was telling clearly the differences between Maxis (Telecommunication
Company that we chose) and U-mobile (as the competitor). I enjoyed the
discussion and it helps me to understand more about this topic.
Reference:
3.
Mehdi Khosrowpour, Jan Travers. (2000). Emerging Information
technologies for competitive advantage and economic development: 1992
Information Resources Management Association International Conference, Idea
Group Publishing
4. R. Kelly Rainer,
Casey G. Cegielski. (2011). Introduction to IS: Supporting & transforming
business (3rd edition), John Wiley & Sons Inc.
No comments:
Post a Comment